Education and Training
The following content is from Inbound Marketing University, an Education and Training program where I completed and passed an on-line class to become an Inbound Marketing Certified Professional.
Inbound Marketing University Certification Program
Inbound Marketing, on the other hand, is marketing that focuses on getting found by customers when they need you. You can read more about it in this article from Hubspot. The three pillars of inbound marketing are blogging, Social Media, and search engine optimization (SEO). You’ll find more about all of these throughout our website, Education and Training.
Inbound Marketing Certification
The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher.
Education and Training Honors Distinction
The Honors Distinction is awarded to graduates with an exceptional understanding of inbound marketing. The top 15% of exam takers with a 90% score or higher receive this honor.
To learn how to become certified you can click on the link to learn now to take the Inbound Marketing Certification Exam.
To learn more about getting your Educator Qualifications click here.
All of the Inbound Marketing University classes are available to you here, and are completely free of charge at Education and Training.
IMU Classes
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Class 1: How to Blog Effectively for Business (GF101), Professors: Ann Handley & Mack Collier, MarketingProfs
- Class 2: SEO Crash Course to Get Found (GF102), Professor: Lee Odden, TopRank Online Marketing
- Class 3: Social Media and Building Community (GF201), Professor: Chris Brogan, New Marketing Labs
- Class 4: Successful Business Uses for Facebook and LinkedIn (GF202), Professor: Elyse Tager, Silicon Valley American Marketing Association
- Class 5: Viral Marketing and World Wide Raves (GF301), Professor: David Meerman Scott, author of New Rules of Marketing & PR and
- Class 6: Advanced SEO Tactics: On Beyond Keyword Research (GF401), Professor: Rand Fishkin, SEOmoz
- Class 7: Calls to Action and Landing Page Best Practices (CV101),
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
- Class 8: Inbound Lead Nurturing (CV201), Professor: Brian Carroll, MECLABS, InTouch
- Class 9: Successful Email Marketing (CV301), Professor: Eric Groves, Constant Contact
- Class 10: PR for Inbound Marketing (GF402), Professor: Todd Defren, SHIFT Communications
- Class 11: Twitter for Business (GF501), Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies
- Class 12: Advanced Marketing Analytics (AZ501), Professor: Avinash Kaushik, Google and author of Web Analytics 2.0
- Class 13: Passion-Inspired Video & Other Creative Content (GF502), Professor: Gary Vaynerchuk, Wine Library TV, and author of Crush It!
- Class 14: Social Media for Big Business (GF302), Professor: Paula Berg, Southwest Airlines, Linhart PR
- Class 15: Internet Marketing Comprehensive Review, Professor: Mitch Joel, author of Six Pixels of Separation
- Class 16: Midway Inbound Marketing Review, Professor: Mike Volpe, HubSpot
This is the result of attending Hubspot’s Inbound Marketing University. I would love to help you out by giving you the chance to attend those same online classes for free. And once you’ve completed this highly informative series of classes, you too can take the certification exam and experience the education and training that is presented.
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